Let’s Get Intimate! Bras 101 with Vicky Ward

Bras 101

Ladies, it’s time to get intimate. We need to talk about bras. Is your bra a friend or foe?

Triumph, a Swiss lingerie company, recently surveyed 10,000 women and 64% percent of these women weren’t wearing the right bra size. What’s more is that 29% knew they weren’t wearing the right size. Bras have been around since the 19th century and we’re still wearing them wrong.

So why is this? There are really only two reasons, both of which will be debunked this month.

A good bra doesn’t come cheap. At $50-$60 a bra, your wallet can take a pretty nasty hit. However of all clothing items to invest in the bra takes the cake.

Simply put, most of us just don’t know. We need to learn how to determine which size, shape, and style are best for us.

How to know if your current bra needs to forever go bye-bye?

1) Your under-wire is poking you
2) Your straps cut into you or they are constantly falling off
3) Your “lovely lady lumps” are either bulging out of your bra or your bra cups are wrinkling.
4) You’re bra strap is buckled on the last set of hooks

These are all signs that your size is off.

So today we’re going to answer the five basic questions in the world of bras: who, what, where, why, and how. Let’s jump right in.

If you have boobs – this includes you. Whether you’re an A cup or an N cup (yes, they make N’s), whether your 15 or 80 years old. Your breasts change several times throughout your life time – during puberty, pregnancy, weight loss or gain, a change in your exercise routine, hormonal changes, and everything in between. Even if you’re super happy with your current bra, if you haven’t been measured and fitted, do so.

Bras come in many different shapes and sizes. We’re talking a lot about the size, but what about the shapes. The purpose of a bra is not just to hold your girls in place. Bras elevate, cover, support, and shape your figure. Keep your eye out for Bras 103 of this blog series for an in depth look and breakdown of different bra types and their purposes.

The best thing you can do for yourself in your new bra hunt is to go somewhere that not only does measuring but also fittings. Just because you measure at a 36C, doesn’t mean every bra in every style should be a 36C.

Personally, my journey started with a seamstress during a dress fitting. Through that process I found out that I was cramming my girls in a 38C when I should be wearing a 38E or DDD. Boy was I shocked!!!

The real question, ladies, is why not? The benefits of investing in a good bra astronomically outweigh any cons.

Wearing the best bra for you helps keep you healthy. If your bra is fitted right, you can prevent back pain, hunchbacks, and a whole slew of other issues. To me, that’s reason enough. We’ll talk more about health benefits in Bras 102 of this series. But here are some other benefits to entice you.

We all know that feeling sexy and beautiful is much better than feeling otherwise. When you’ve purchased a beautiful bra that feels good and looks good, you feel so confident. You stand up taller, prouder. What’s not to love about that?

Bras have the ability to add shape. I’m not talking about adding size to appear bigger. I’m talking about shape. Shape and size are two completely different things.

I’m going to tell you how to measure your bra size at home, but please, please, please finish the process by getting fitted!! It’s a super crucial step in this journey! I know it can be scary, the first time I did this I was so embarrassed, but the people that will do your fitting are professionals. All you do is put on a bra behind closed doors, then they come over and take a look to see how it fits. They’ll ask you questions about the fit that you wouldn’t have thought of yourself. They are super helpful.

To measure at home use a soft measuring tape and wear the best bra you currently own. Start by measuring around your chest, right underneath your breasts, where the band sits. Then measure around the fullest part of your chest. Next, it’s easy math – subtract the two numbers.

My measurements for example are 39 for the first one and 43 ¾ for the second one.

Each inch represents a cup size.
1 inch = A cup
2 inches = B cup
3 inches = C cup
4 inches = D cup
5 inches = E cup

Because I’m not quite 44 inches, but more than 43 inches, that puts me at DDD or an E, depending on the bra’s shape and style. Each cup comes in single, double, and triple (A, AA, and AAA) these will fluctuate for you, again, depending on shape and style. Go get fitted!!

I hope you’ve learned a lot in this first of a three part series! We want the women of this world to change their thinking about bras so please share this with the ladies you love!

Coming soon Bras 102… We’ll talk about bra etiquette – how to treat your $60 investment healthy for as long as possible and how to stay healthy!

Bras 103… A breakdown of different bra styles and their purposes.

Thank you,


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